There are a lot of tourists from around the world in Austin this week for SXSW. For the most part, I find them equal parts annoying and entertaining because “Yay! Welcome to the place I love” and “Boo. Traffic is terrible and all of the restaurants downtown raise their prices.”
I was picking up a few things to make dinner at Whole Foods last night when a very pleasant Irish woman approached me and asked me if I could explain to her what queso was. She was under the impression that it was “just cheese”. I smiled my queso loving smile and proceeded to explain to her in minute detail the glory that is queso and how it has spices and tomatoes and chilies and onions in it and how it would CHANGE HER LIFE. Then, I insisted she try some with some freshly made tortilla chips. She did and I could see that, in fact, it had changed her life. She bought a very large to-go container of it and thanked me profusely.
Terrible traffic seems a small price to pay to share my love of queso. That is what SXSW has taught me this year.